Scion is a brand of vehicles produced by Toyota and founded in 2003. Scion's long-term goal is to appeal to Generation Y consumers. Scion grew from Toyota Project Genesis, a failed effort to bring younger buyers to the Toyota marque in the United States. Currently, all Scion vehicles are front-wheel drive.
Beginning in late spring 2004 with the launch of the 2004 Scion xB RS 1.0, Scion decided to create limited edition vehicles pre-packaged with exclusive accessories in limited quantities. Limited Edition vehicles from a marketing standpoint were used to create a buzz for the brandname, with their exterior colors tending to be loud or bright hues (i.e. orange, yellow, red, blue, green). Because of the growing popularity of the Scion productline and the scarce production runs (most dealers only get 2-3 of each RS model), these limited edition vehicles quickly sell out. Preordering is available at each dealership on a first-come, first-served basis. To the customer's benefit, Scion's "Pure Price" MSRP bounds dealerships against market-demand vehicle mark-up. Naturally, resale values of Release Series vehicles command a premium because of their packaged options and scarcity.
Use the drop-down menu below to sort through used Scion vehicles for sale now in the Denver area.
